How to Prepare for the iOS Privacy Update: Verify Domain on Facebook and More by Viral Solutions - Your Chief Marketing Officer published on 2021-01-26T18:27:49Z Apple has started rolling out iOS user privacy changes that will affect how advertisers and businesses get and process conversion events data. Advertisers expect to face several challenges regarding monitoring consumer data, targeting, optimization, attribution, third-party placements, and app installs. The full impact of these changes has yet to come to light. However, it helps to know what to expect and how to navigate around them. If you target, report, and optimize ads using Facebook business tools, you need to read this article. What Are the Changes? Genre Business