Ep146 - Federico Collarte (Co-founder & CEO - Baraja) on building the future of autonomous vehicles by The Startup Playbook published on 2021-04-22T14:01:55Z My guest for Ep146 of The Startup Playbook Podcast was the Co-founder & CEO of Baraja, Federico Collarte. Baraja are the creators of the Spectrum Scan LiDAR technology, which simply put, enables autonomous vehicles to “see” the road via lasers. Their pioneering technology completely rethinks environment scanning for autonomous vehicles, by exploiting the wavelength properties of light to steer lasers through a prism in order to better detect objects at range. To date, Baraja has raised $63.9M led by funds such as Blackbird and Main Sequence Ventures. In this episode we covered a range of topics including: - The importance of being contrarian (and right!) - Balancing long term vision with short term execution - The challenges and opportunities that come from building a market from scratch - How Baraja got investment for a deep tech business at a very early prototype stage - & much more! Full show notes available at startupplaybook.co Genre Business