Gamification and the McDonald's Monopoly Campaign by Kate Ryan published on 2021-04-29T02:29:48Z This podcast delves into the world of gamification, and how it has been specifically used by the McDonald's Monopoly Campaign to engage and motivate consumers. Header Image made by Kate Ryan in Canva Music by Wataboi from Pixabay (CC0) https://pixabay.com/users/wataboi-12344345/ References: Ahmadi, M. M. (2020) ‘Managing the New Gamified World: How Gamification Changes Businesses’, International Journal of Management, Accounting & Economics, 7(7), pp. 305–325, accessed 20th April 2021 https://eds.a.ebscohost.com/eds/detail/detail?vid=3&sid=f72ffa68-4296-4e4e-98f2-e9b6065ce685%40sdc-v-sessmgr01&bdata=JmF1dGh0eXBlPXNzbyZjdXN0aWQ9ZGVha2luJnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ%3d%3d#AN=145181821&db=bth Thorpe, A. S. and Roper, S. (2019) ‘The Ethics of Gamification in a Marketing Context’, Journal of Business Ethics, 155(2), pp. 597–609. doi: 10.1007/s10551-017-3501-y, accessed 20th April 2021. https://eds.a.ebscohost.com/eds/detail/detail?vid=1&sid=f72ffa68-4296-4e4e-98f2-e9b6065ce685%40sdc-v-sessmgr01&bdata=JmF1dGh0eXBlPXNzbyZjdXN0aWQ9ZGVha2luJnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ%3d%3d#AN=edselc.2-52.0-85015151098&db=edselc Genre Learning