Swede Equity by Full Disclosure with Roben Farzad published on 2022-08-09T02:10:33Z Ingrid Schatz founded Axelsdotter Bakery out of her Virginia kitchen as a homage to her Swedish culinary bloodline. She's now on a mission to bring the kingdom's cakes and pastries to America. This is the story of how she flexed Instagram, elbow grease and no shortage of pricey butter to build a cottage business during Covid. Genre Business