Taking A Leaf Out Of KFC's Book: The Role of Intellectual Property in Brand Valuation by Angela Dsouza published on 2022-07-04T20:44:28Z Creating a brand image is a very important aspect for any business. A brand image allows an enterprise to carve a niche for itself while also increasing its revenue generation capacity. Find out more about how investing in intellectual property can enable the creation and commercialisation of a brand image. Genre Learning