Idoneus Ideals Celebrate Simplicity London Established in Leeds 2013, Idoneus Ideals is based on one concept: simple, well designed clothing at an affordable price. The company is inspired and built from the ground up with a passion for both design and music, which is reflected in all aspects of the brand. The brand has now moved to London where it's founder James has been joined by Alex. Disenchanted with a lack of classic, affordable, fashionable clothing we look to bring a bit of simplicity back to the world of fashion. Clothing doesn't have to be expensive, nor does it have to be permeated with imagery of meerkats, surfing the galaxy in an explosion of rainbows. We aim to bring a touch of simplicity back into independent clothing companies. Idoneus Ideals’s tracks Music To Watch Girls By - 20 Minute Minimix by Idoneus Ideals published on 2016-01-04T17:08:26Z Goldroom - Embrace (JackLNDN Remix) by Idoneus Ideals published on 2015-10-09T13:45:05Z